Sponsorship: UofM vs. OSU

A lot of the Bowl Games in college football and other professional stadiums around the world use sponsorship.  Some of the ways these stadiums or teams use these naming rights of sponsorships is to endorse the team to get their company name to be the name of the stadium.  This obviously comes at a high price, but it can pay off for both the team and the sponsor.  For example, the Detroit Tigers stadium is named after Comerica Bank, Comerica Park.  Comerica Bank pays $2.2 million per year and will being be paying this through 2030 to keep the name of the stadium.  This brings business for Comerica Bank and also gives the Detroit Tigers extra cash to use seeing the Tigers organization spent about $300 million to build it.

A good potential sponsor for the UofM vs. OSU football game would be a beer company.  Typically, people will have a few beers while enjoying the game, so I think a beer company that shows their name and logo as a key contributor to the enjoyment of the game will only benefit from this.  The only problem with a beer company being a sponsor of a college footballgame is that college students that are under the age of 21 will be watching closely.  It will be difficult for the beer company to not target these students while targeting the college students who are of legal age.

Michigan Stadium, also known as The Big House, and Ohio Stadium, also known as The Shoe, should keep their names of the stadiums as is.  I believe they should do this, because it has been the tradition of each university for years now.  Also, the universities bring in enough money through football already so having a corporate name on the front of the stadium is pointless.