Having signage in stadiums is extremely effective. As stated in chapter 7 in the Honda Center Partnership Opportunities section, Honda Center has tons of signage spots for quality branding opportunities all throughout the stadium and with the organization. The Honda Center uses every avenue they can to sell spots to advertisers. For example they have: In-Bowl, LED, dasherboards, team bench, player tunnels, zamboni machine, and communication signage; such as radio and TV. As these advertisements are shown people nationally and internationally will be exposed to them. In some way or form every sporting event uses this technique. It not only helps the team that is allowing the company’s to advertise because it brings in income for them, but it also helps the companies that are advertising by the exposure they are getting from it bring air threw internet, TV, or radio.
Over-commercialization would start to detract from the exposure benefits for clients when the stadium or organization is tied up more into sponsors and advertisements rather than the fans or the game. I think it would be detrimental to the organizational if the stadium managers and owners relied on the sponsors and advertisements to bring in the cash for the club. I understand these advertisements contribute to a large portion of the income for the organizations, but the games are for the fans and the players. For example, the Super Bowl. The Super Bowl is known for having fans that are in attendance because companies are given tickets or these companies buy tickets to treat other companies. I think this takes away from the passion that a true fan can bring to the game. A true diehard fan is there to root on his team no matter how the game turns out. On the other hand, you have the business companies that are solely there to just be at the game that don’t add excitement to the game.
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