Social Media through

As for less than 10 years ago I wouldn't have seen social media being a intricate part to the sporting industry.  But in today's world and soon in the future, social media to be one of the most important ways to connect with fans or any other type of audience.  I think the future of the sport marketing and sponsorships in the NHL will use social media more than ever as well.  When looking at the Detroit Red Wings home page you can find that it can connect with many other applications such as mobile, Facebook, Linkedin, Myspace, and Twitter.  By reaching out and using these other avenues of social media it allows people that are constantly on the go to stay up to date with what is going on in the organization.  Almost every American these days has access to the internet whether it be at home, work, library, coffee house etc.  This is a key reason why it is and will be successful in the future.  More over, the cost of these social media outlets is extremely cost efficient.  A website cost practically nothing to setup and with sponsors and advertisement spots inside the web page, the Wing's for instance, could make money off of their page.