Sports Promotions

Sports promotions are indeed a great way to boost attendance to one or many games.  The example of the Colorado Rockies Baseball Club shows that offering incentives for coming to the games will help your team.  They created a "Ladies Night" which entailed a lot of gifts and prizes that the woman could win if they attended the game.  The sales of woman that came to that game increased and when they used it a year later attendance of the ladies increased again. 

The Red Wings have many promotions going on.  One of them is when a player for the Wings scores a hat trick any person can take in a box score to any Michigan or Toledo, Oh area Arby's and receive a free curly fry.  This promotion helps out the Wings and Arby's, because it keeps people wondering about the Wings and how they are doing and it also gets people to come into their restaurant and order more food.  People that use the free curly fry usually don't just order the fry itself but instead will order a whole meal. Start at 1:40 to hear curly fry announcement .  Another promotion the Wings have going right now is $9 tickets.  Any person can purchase a maximum of two tickets to a maximum of two games of the selected games . This is an outrageously good deal considering tickets usually go for $30 minimum.  This promotion brings in all types of people and at the same time fills the stadium to the max.  This is a promotion the Wings don't even need to do, because Joe Louis Arena has sold out plenty of times this season. 

A way  to measure the success of the promotion is to look at attendance for a game with and without the promotion in place.  Put out a promotion for cheap tickets to a game and then do another game, that has a team of similar caliber, without the promotion and compare them together.  Another way is to listen to your fans. If there is talk about how the promotion was a good idea...it probably was.