Wednesday, March 16, 2011

2012 London Olympics: Sponsorship Information



The 2012 London Winter Olympics will be host of many Worldwide partners, Official partners, Official supporters and Official suppliers and providers.  Some of the Worldwide partners include major companies such as Coca-Cola, McDonalds, Samsung, Visa and Panasonic.  These partners are the main sponsors of the Olympic Games.  They will contribute the most amount of money to the Games to ensure it is held to the highest quality as it has been in the past.  Their names will be plastered everywhere you go if you are a spectator at a game.  These sponsors will be taking up most of the TV time when commercials and also the special thanks that will given out while on air.  Some of the less major, but still extremely important sponsors are that of Adidas, BMW and BP.  Some of the Official supporters are that of UPS, CISCO, and Adecco. 


Lastly, are the Official suppliers and providers.  I think this is one of the more important sponsorship groups that the Olympics have.  For example, Mondo is the Official supplier of sport flooring and equipment.  Without this company in place it would be rather hard to host any type of event with that includes equipment or flooring (pretty much every game).  Another is Aggreko where they are used as a main power source that specializes in generators, gas and diesel.  Some others are companies that service in ticket sales, housing, market research and legal services.


It is very important to have all of these sponsors from the Worldwide partners; Coca-Cola, McDonalds, Samsung, Visa and Panasonic to the Official partners; Adidas, BMW and BP to the Official supporters; UPS, CISCO, and to the Official suppliers and providers; Adecco to Mondo, Aggreko, Ticketmaster, Holiday Inn, The Nielsen Company and Freshfields Bruckhaus Deringer LLP to name a few.  I am sure there will be more partners that join in on the fun.  With all these companies working together they can promote and perform a magical 2012 London Winter Olympics Games. 


CLICK HERE to see all of the current participating partners in the Games

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