If I were part of a college or professional level sports team I would look at what would be the best way to bring in a crowd. For the question of would I rather sell 10,000 tickets at $2 each or 1,000 tickets at $20 each, my answer would be to sell the tickets at $2 each. The reason I would bring the ticket price down to $2 is because even though the tickets them selves won't make much of a profit it will bring people in that could possibly spend money on merchandise or concessions while enjoying the game. The sound of a $2 ticket is very irresistible and I can see tickets for that event going fast.
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| Orioles vs. Rays Sept. 28, 2010 |
Also, as a college level player I like seeing people in the stands. Having that extra edge over your opponent at your home stadium can help motivate the team and give them a boost. I recall a time this past season (2010) when the Tampa Bay Rays had an issue with filling seats. They were in an important game that could have clinched a playoff spot against the Baltimore Orioles and they had approximately 12,500 fans fill the 46,000 seated stadium (approx. 27% attendance). Two specific players, Evan Longoria and David Price, bashed the fans for the "embarrassing" showing. You can't entirely blame the fans for this one. The ticket management team for the Rays should have done a better job promoting the game. It's not like the team was bad, if they were good enough to clinch a playoff spot it shouldn't be to hard to get fans to come out and watch them. They ranked 22nd out of the 30 teams that are in the MLB for attendance that season.
It's important to fill seats. It will bring in people that will spend more money, create a buzz in the stadium, and make players happy.
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